A German producer of a new type of Christmas calendar is looking for wholesalers in Denmark, Sweden, The Netherlands, Switzerland and Austria (B2B)

A German producer of a unique Christmas calendar requires wholesalers in Denmark, Sweden, The Netherlands, Switzerland and Austria. This calendar is a well-designed box in book format carrying story cards targeted at people in partnerships. The calendar is sustainably produced, and the first sales in Germany were a great success. Translation and cultural adaptation is provided for the new markets. The cooperation is supposed to be a distribution services agreement.

The calendar producer is looking for wholesalers in Denmark, Sweden, The Netherlands, Switzerland and Austria. The product to be distributed is a new type of Christmas calendar addressing people in relationships who have a high awareness of ecological issues, social and family relationships and appreciating a communicative social environment. The calendar is a well-designed book-size box carrying story cards to be mutually read one each day according to the days of the Advent period. This calendar is an alternative product to standard Christmas calendars as these are common in German households during the Christmas season. The first sale in Germany in 2019 was instantly successful in a way that production capacities were challenged and late orders had to be cancelled. Yet the German company discovered an increasing appreciation of Advent calendars abroad – especially in Scandinavia, The Netherlands and the Alpine countries. For this reason, the company is prepared to provide translation services for these countries in a way that a wholesaler receives a ready to market product to be distributed in the respective countries. Further characteristics of this unique calendar are the attention to relevant ecologic and economic aspects of its production and the choice of materials. The pricing for customers is comparable to regular Christmas calendars. In addition, the producers want to increase their investments in sustainable products. In this regard two main aspects are of high relevance: mentally and physically handicapped people are involved in the production process in their workshops; and for every calendar soled a tree is planted. Much of the economic success is based upon a vast marketing experience and extended network in the internet: not only the usual social media such as YouTube, Facebook and Instagram are employed but also the related blogger scene is available for marketing purposes. The producer has the capacity to extend theses marketing activities to the target countries.